New York – (business wire)– Yext, Inc. (NYSE: YEXT), an Answers Company, today announced integration with Apple Business Connect. Apple Business Connect is a new free tool that allows businesses of all sizes to request location cards and customize how they view important information. With Apple Maps, Messages, Wallet, Siri and other Apple apps, he serves over 1 billion Apple users. Business Connect includes the Business Connect API, which supports Apple Maps Place Card updates at scale, with several features designed to drive local engagement.
Current Yext Listings customers can now automatically access the integration and leverage the new Business Connect API to update their Apple Maps place cards. This upgrade also allows organizations to further optimize their digital presence with Showcases. This is a feature that allows users to highlight offers and promotions for specific locations on Apple Maps location cards.
Mark Ferentino, Yext’s President and Chief Operating Officer, said: “Organizations using Yext’s Answers Platform can confidently say that whenever their customers search for something online, they have the most accurate and up-to-date information at their fingertips. This level of control gives It’s a game changer for brands looking to optimize discovery and engagement at the local level.”
Yext syncs critical business information to over 100 million listings and pushes over a billion updates annually across the industry’s largest network of direct integration partners. The new Business Connect integration represents a significant improvement over the previous manual submission process and is the latest example of continued innovation that has propelled Yext to the top of G2’s Local Listings Management category for ten consecutive quarters.
Eddy Cue, senior vice president of services at Apple, said: “Apple Business Connect will give every business owner the tools they need to connect more directly with their customers, and improve the way billions of people see and engage with their products and services every day. Gives you more control.”
Several influential brands like McDonald’s, Panera, Benefit Cosmetics, and IHG have worked with Yext to test the integration ahead of its official release. While these customers have identified multiple benefits throughout their trial, they specifically cite data accuracy and operational efficiency as selling points for organizations with large footprints.
Jolie Fleming, Senior Vice President, Guest Products and Platforms, IHG Hotels & Resorts, said: “The Yext integration with the Apple Business Connect API allows us to optimize IHG Hotels & Resorts’ 6,000+ global hotel listings to provide guests with a more seamless and personalized hotel booking experience. , highlighting the significant benefits of the new IHG One Rewards program and mobile app that just launched earlier this year.”
Learn more about our new integration, sign up for live educational workshops, and learn more about Yext’s best-in-class Location Listings solution here.
Yext (NYSE: YEXT) helps organizations answer all their business questions. Yext’s Answers Platform collects and organizes content into a Knowledge Graph, leveraging a complementary set of products like Listings, Pages, Reviews, and Search to make it relevant where customers, employees, and partners seek information. provide some practical answers. For over 15 years, thousands of businesses around the world have trusted Yext to create seamless, content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. . For more information, please visit yext.com.
Source Yext, Inc.