If there is ever a time for Apple to cut the cost of brand-new iPhones, it will likely be next year. With the entry price of the iPhone 15 dropping, the handset will become a must-have for anyone who doesn’t need to upgrade this year. Aggressive pricing also attracts Android users looking for a new phone that won’t break the bank. After all, economic forecasts are bleak and smartphone sales may continue to struggle.
But pricing the iPhone 15 below the base cost of the iPhone 14 has another surprising side effect. Any older iPhones that Apple continues to sell alongside the iPhone 15 series will see significant price cuts as a result.
Apple’s iPhone 14 series doesn’t perform particularly well for two reasons. First of all, the iPhone 14 Pro and iPhone 14 Pro Max were selling very well, but his latest COVID lockdown in China has forced Apple’s major suppliers to slash production. I was.
It happened during the busy holiday shopping season, and millions of buyers were unable to get their hands on an iPhone 14 Pro or Pro Max in time for Christmas.
Another issue concerns the iPhone 14 and 14 Plus, which have not sold as well as Apple hoped. That’s why Apple is considering cutting the price of the iPhone 15 and 15 Plus in the first place, according to a recent report.
This seems to be the opposite of what you would expect from a phone manufacturer like Apple. In the best-case scenario for consumers, Apple will keep prices the same next year. However, the rising cost of manufacturing products may force Apple to raise prices instead of cutting them.
However, the smartphone market excluding Apple is struggling. And things could get worse next year. So the cheaper iPhone 15 makes a lot of sense. It will put pressure on Android vendors, help Apple sell more iPhones, and attract more customers to digital services.
With that in mind, let’s see what a $100 price cut means for Apple’s Fall 2023 iPhone lineup.
Why the $100 price drop on the iPhone 15 is so exciting
iPhone 14 Plus now starts at $899. Dropping the price of the iPhone 15 Plus by $100 brings it down to $799. But that’s the price of the base iPhone 14. So the cheapest iPhone 15 will cost $699. This would be an incredible deal for a phone that will essentially be a stripped-down version of the iPhone 14 Pro.
Mind you, I’ve often defended the iPhone 14. The handset basically describes the iPhone 13 Pro as missing some features. The iPhone 15 follows the same pattern, losing the rear telephoto lens and 120Hz ProMotion display.
But the iPhone 15 should get a dynamic island notch next year. The iPhone 15 looks like a new phone, but the iPhone 14 has the same design as the iPhone 13.
If you’re the type of iPhone buyer who buys older models when newer models come out, things get even better. When the iPhone 15 arrives, the iPhone 14 and 14 Plus should be $100 cheaper than they are now, dropping to $699 and $799 respectively. But if the iPhone 15 starts at $699, Apple may have to cut his 2022 phone price by $200.
This gives you a $599 iPhone 14 and a $699 iPhone 14 Plus. These are excellent prices. In 2023, you won’t get the same value from a mid-range Android smartphone.
Apple will likely ditch the iPhone 12 when the iPhone 15 arrives.
The current mini starts at $599 and the iPhone 13 is $699. Here, Apple should make similar price cuts to the iPhone 14. The iPhone 13 mini could go as low as $399, while the regular 13 could go as low as $499. No $499 Android smartphone is as good as the iPhone.
This is all speculation based on iPhone 15 price cut rumors that began circulating nine months before Apple’s launch event. But when Apple tries to cut prices on its new iPhones, the price cuts will have an immediate impact on Apple’s entire iPhone lineup. Even though 2023 is going to be a very difficult year, buying your mom an iPhone for her will be even easier.