Apple plans to divide the responsibilities of outgoing vice president of services Peter Stern into three divisions, one of which will be headed by Apple Music exec Oliver Schusser — report business insider.
Stern has been with Apple since 2016, helping develop several of the company’s subscription products. He was also largely responsible for coordinating sports streaming rights for Apple TV+.
according to business insidersources say Schusser is in control of the business side of Apple TV+. In addition to his previous responsibilities at Apple Music, he will now develop the product roadmap and overall strategy for the TV+streaming service.
Meanwhile, TV+’s creative development and production will continue to be led by Jamie Erlicht and Zack van Amburg, co-heads of Worldwide Video Programming at Apple.
Schusser joined Apple in 2004 and has been developing iTunes from the ground up internationally for over a decade. He was appointed head of Apple Music in his 2018 as the service’s subscriber count surpassed his 40 million. In 2020, Apple named his Schusser head of the Beats division.
Alongside Schusser, Robert Kondrk, Apple’s vice president of services products and design, will reportedly be appointed to lead one of the new services divisions. Regarding the third part, business insider has yet to be determined, but we speculate that Adrian Perica, now Apple’s vice president of corporate development, will fill that role.
All three promoted executives will report directly to Eddy Cue, Apple’s senior vice president of services. Apple has yet to announce Stern’s departure or the reorganization of its services division.