Dive briefs:
- Alongside other retailers that have launched mobile apps, Pottery Barn Kids and Pottery Barn Teen have introduced shopping apps for iOS. The retailer announced Wednesday.
- According to the announcement, the app will allow shoppers to create a registry, browse products across age groups, view and purchase items from 3D rooms, save favorite products and use Apple Pay. can be purchased by
- Shoppers can also schedule appointments with designers in store, at home, or online.
Dive Insight:
Pottery Barn Kids and Pottery Barn Teen join other home goods retailers to release mobile apps.
“Developing our mobile shopping app was a collaborative effort focused on providing a seamless and convenient customer experience. We offer a new way to find inspiration, create and manage registries on the go,” said Jennifer Keller, president of Pottery Barn Kids and Pottery Barn Teen, in a statement.
Meanwhile, other retailers are also investing in mobile apps.of november true religion Launched mobile app And it expects apps to generate 10% of ecommerce sales this year. at home in october Debut your own mobile app Expanded same day delivery to all locations. and men August, Bath & Body Works Launched mobile app Alongside A new loyalty program that allows customers to earn reward points and purchase and save gift cards. Last March, Chico’s FAS Debuted mobile app For every brand in our portfolio.
The 2022 holiday season has shown how important it is for retailers to have a digital presence. According to an Adobe study, E-commerce sales increased 3.5% year-over-year $211.7 billion from November 1st to December 31st. According to the same report, nearly half of all online sales will come from smartphones during the 2022 holiday season.