Jumbo, a digital privacy application that first launched in 2019, recently released “Jumbo 4”, the latest update to its service. is free. That’s because CEO Pierra Valade believes the company “made a mistake” by locking many features behind a paywall. “In the end,” continued Valade, “there was very little left in the free product.” This is not ideal for consumer acquisition in digital security services.
Jumbo 4 released all services for free, including those previously locked with a paywall. However, the company is still profitable as it charges for improved premium features for businesses that want to use it as an enterprise security solution.This B2B business model of his is gaining traction and user base while the app is profitable. help you to
Image Credit: Jumbo