Apple doesn’t often attend major industry-wide events like CES or E3. The world’s most valuable companies hold their own events. Thank you very much. Several times a year, Apple invites the press and industry professionals to its theater (or computer screen) to learn more about its latest products and services. Apple calls these “special events” and streams them online to millions of fans.
Nothing in a year like 2020 or 2021 will stop Apple from creating and launching new products at a series of events. 2022 has had his three events: the spring event on March 8th, his WWDC on June 6th, and his iPhone launch event on September 7th.
There are at least three, possibly four, Apple events planned for 2023. One of his could be the debut of Apple’s entirely new category of products: VR/AR Mixed Reality headsets.
Read on to find out more about Apple’s upcoming events and new product announcements in 2023.
When is Apple’s next event?
Apple has yet to officially announce the next Apple event. We were hoping for an event to unveil the new Macs in late 2022, but that didn’t happen, so I think Apple’s first event will be in March or April.
At the event, we were able to see the introduction of the M2 Pro and 2 Max MacBook Pro, the M2 Mac mini and the M2 Pro Mac mini.
What does Apple Keynote do?
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Apple used to host live events, giving keynotes to large audiences to announce its latest products and plans.
After the pandemic, Apple doesn’t tend to invite people to events, but it’s making a similar impact by inviting everyone to participate in online broadcasts.
Apple typically hosts four such events each year, some years without a spring event, others skipping the October event. Based on the years so far, we can expect his year at Apple to look like this:
- March/April (often includes iPad, iPhone SE)
- June (WWDC – mostly software, sometimes high-end/pro hardware)
- September (iPhone and Apple Watch)
- October (iPad, consumer Mac, other products)
What time does the next Apple event start?
Apple events usually start at 10am at Apple headquarters in California..
This translates to the country most of our readers live in:
- United States: 10am PST/PDT, 11am MST/MDT, 12noon CST/CDT, 1pm EST/EDT
- Canada: As above, plus 2:00 PM (AST/ADT)
- UK: 6pm (GMT/BST)
- Europe: 7 pm (CET/CEST)
- India: 10:30 PM (IST)
- Australia: next day at 1:00 am (AWST/AWDT), 2:30 am (ACST/ACDT), 3:00 am (AEST/AEDT)
- New Zealand: next day at 5am (NZST/NZDT)
Apple events typically last one to two hours.
Spring 2023 Event – March 7 or 14, 2023 (Estimated)
Based on Bloomberg’s Mark Gurman’s predictions, Apple may be destined to hold an event in March 2023. In the October 30, 2022 newsletter, Gurman said:
So, based on Apple holding events on Tuesdays (which tend to be preferred), we can attend the Apple event on Tuesday March 7th or 14th.
The competition has held the following spring events over the past decade:
- 2022: Tuesday, March 8 (virtual event)
- 2021: Tuesday, April 20 (Virtual Event)
- 2020: No spring event due to COVID-19 lockdown, but iPhone SE launches April 24
- 2019: March 25 (Mon)
What will Apple launch in Spring 2023?
These top the list of products to launch in spring 2023, as Apple didn’t launch any of the Macs it planned for late 2022. We’ve also heard rumors of a potential new HomePod, with Apple updating the Phone SE every other year, and since the latest iPhone SE model launched in 2022, the new iPhone SE will appear until 2024. I expect not.
- The new M2 Mac mini is a good bet, but we got to see the M2 Pro Mac mini as well.
- We can expect to see M2 Pro MacBook Pro models in 14-inch and 16-inch variants.
- We may also see a new Mac Pro. In fact, it’s been over two years since Apple announced a “two-year transition” from Intel processors.
- There are no 27-inch iMac models (at least not yet), but there are plenty of rumors of a new iMac Pro. An update to the 24-inch iMac, which features an M2 processor, could come as early as this spring.
WWDC 2023 Event – June 5-9, 2023 (Predicted)
There is no doubt that WWDC23 will take place in early June 2023. With the exception of 2020, the conference was held the first week of June, with a few exceptions. Here are the dates WWDC started in the last few years: The event lasts his week and the keynote is always on a Monday.
Here are the last 10 WWDC events that happened:
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
What will Apple announce at WWDC23?
Apple always releases new operating systems at WWDC. That is iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17.
WWDC sometimes has new hardware, but it’s usually what developers want: a “Pro” model Mac. New models of MacBook Pro and MacBook Air were announced at WWDC 2022.
If you haven’t seen the new Mac Pros and iMacs in March, expect to see them at WWDC.
Apple could announce a mixed reality headset at WWDC. Brand new hardware is sometimes announced well in advance of its release to prevent leaks from manufacturers and supply chains and to give developers time to prepare. However, we don’t expect the device itself to go on sale to the general public until at least September.
September 2023 Events – September 12, 2023 (Prediction)
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No one knows what the fall of 2023 will bring, but Apple has launched a new iPhone virtually every September for the past decade, so we can expect a new iPhone in September. seems almost certain.
2020 was an exception to that rule. The iPhone launched in his October, but the company still held his event in September. Apple clearly wants to hold the event in September.
Based on that, if you want to write down a possible iPhone launch date based on the date Apple held its previous September event, you’d predict Tuesday, September 12, 2023, but 9 It could be May 5th or a week earlier. 6.
2022: Wednesday, September 7
2021: Tuesday, September 14th
2020: Tuesday, September 15 (not an iPhone event)
2019: Tuesday, September 10th
2018: September 12 (Wednesday)
2017: Tuesday, September 12th
About what launches:
- The iPhone 15 seems like a safe bet, with 2 midsize and 2 large iPhones in the 2022 lineup.
- Apple Watch 9 is also likely to be released. 2023 may see an Apple Watch redesign, as was rumored in 2021, but it never came. Read: Why the Apple Watch 7 didn’t match the leak: Prosser’s conspiracy theory.
- If AR/VR headsets don’t launch early, there’s no doubt we’ll see a big “one more thing” announcement in September.
Events for October 2023
There were no events in October 2022. Instead, Apple issued a press release about new iPad and iPad Pro models. Apple doesn’t hold an October event every year, but the list of years below shows that October events are frequent.
Past October events took place (or did not take place) on the following dates:
- 2022: No event
- 2021: October 18 (Mon)
- 2020: Tuesday, October 12th
- 2019: Not held
- 2018: Tuesday, October 30th
- 2017: Not held
- 2016: Thursday, October 27th
- 2015: Not held
- 2014: Thursday, October 16th
- 2013: Tuesday, October 22nd
- 2012: Tuesday, October 23rd
- 2011: Tuesday, October 4
About what launches:
- Macs and iPads tend to be the most likely to arrive in October.