The Korea Creative Content Agency (KOCCA) is behind the creation of the new Metaverse Fashion Festival (KMFF), developed jointly with the Ministry of Culture, Sports and Tourism to showcase domestic fashion brands in the Metaverse. The virtual environment provides a multidimensional way for people to interact with South Korea’s leading designer brands.
The experience begins with users submitting their personality type, gender of choice, and whether they want their avatar to wear black or white. Fashion City is her one of three themed worlds where you can walk a circular loop or browse digital showrooms set up to showcase the brand.