Liga MX has signed a new partnership with T-Mobile. It designates the telecommunications giant as the official wireless sponsor of the elite Mexican soccer league in the United States.
- T-Mobile branding integrated into U.S. game broadcasts
- Metro by T-Mobile becomes flagship brand of partnership
- The deal also includes on-site activation by Liga MX viewers.
T-Mobile signed a deal with TelevisaUnivision in October, making it the first brand to partner with Liga MX.
The Mexican League is one of the most watched club football assets in the United States, and TelevisaUnivision currently holds US market rights to 13 of the 18 Liga MX teams, with sufficient inventory for brand affiliation. It offers.
Guillermo Alegret, Marketing Director of Liga MX said: A sport for fans – a sign of big things to come for football lovers. ”
TelevisaUnivision, which signed the first Liga MX deal, is conducting a proof of concept as it continues to commercialize the league to a large Spanish-speaking audience in the United States.
This year also marks the start of a revamped League Cup format, with all 47 Liga MX and Major League Soccer (MLS) clubs competing in month-long tournaments, increasing the Mexican institution’s visibility in the United States.