Pacsun has launched its second virtual experience, Pacsun Los Angeles Tycoon, on Roblox. In Pacsun Los Angeles, players explore downtown Los Angeles, Santa Monica, and Hollywood. The Pacsun Los Angeles Tycoon experience pays tribute to Pacsun’s Southern California history and allows players to engage in an interactive mall experience.
Pacsun Los Angeles Tycoon showcases real-life inspiration and encourages players to use their abilities to traverse the cities of California by building locations. As a reward for completing regions, certain zones in the Paksan Shop unlock special items when the area is completed.
“Pacsun Los Angeles Tycoon is filled with all-new moments of surprise and joy combined with the physical product elements rolling out this year, and we are thrilled to debut our Spring 2023 collection in a way that our community can experience both. The virtual world and the physical world,” said Brie Olson, CO-CEO of Pacsun.
Image Credit: Park Sang