iOS market share ticks up at the end of 2022, Android down slightly

iOS market share rose in the final quarter of 2022 after the successful launch of the Apple iPhone 14 Pro Max. That model is being picked because the vanilla model isn’t doing very well.

Currently, the smartphone market is fairly stable, so the movement is relatively small, with iOS just below the 30% mark and Android just above the 70% mark, based on Statista data. After the old guard died and several competitors tried unsuccessfully to enter the market, it’s a race between the two.

The iPhone 14 Pro and 14 Pro Max featured the first major camera improvements in years and a new dynamic island design that made more people want the upgrade.

But iOS’s rise isn’t just about sleek designs and the first high-definition cameras. StockApps analyst Edith Reads writes: “Apple has earned its place in the mobile market because of its focus on customer experience, innovative design, and high-quality products. With the introduction of its new flagship iPhone 14 Pro Max, Apple has It gave itself a competitive edge and attracted more users to its platform.Android’s lack of innovation and fragmentation caused it to lose market share in key markets such as China, causing customers to switch to Apple. increase.”

Smartphone OS share in China
Smartphone OS share in China (Source: StatCounter)

Apple is China’s largest foreign smartphone brand, and with Huawei’s recent decline (due to trade sanctions), the two are evenly matched. As StockApps points out, Android’s open nature has allowed companies to tailor the OS to their needs and carve a niche in the market.


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