With Samsung Electronics likely to revise its 2023 smartphone sales target downwards, sources at the Taiwan-based IC design firm said Oppo, Vivo, and other China-based branded vendors will also make plans for next year. of Android smartphone shipments are expected to disappoint.
Samsung has already cut orders for its Galaxy A-series smartphones after disappointing 2022 sales so far, and poor sales of its best-selling series have prompted vendors to cut overall shipment targets for next year. There are growing concerns that it could happen, sources said. Said.
Chinese smartphone vendors such as Oppo and Vivo have also faced lackluster demand and remain cautious about taking orders for new models due to launch next year, sources said.
Many research institutes are pessimistic about the global mobile phone market in 2023, citing negative macro factors. Sources say next year’s sales could match 2022 levels.
Moreover, the 5G smartphone market penetration rate has been disappointing this year and could continue that trend in 2023, sources said.
MediaTek previously estimated global market penetration of 5G handsets at just 55% in 2023, compared to about 50% in 2022. A US and European mobile SoC specialist said in a previous report: