Galaxy S23 proves Samsung has huge crush on iPhone after years of anti-Apple propaganda


It’s been less than two weeks since the new Galaxy S23, S23+ and S23 Ultra were officially announced (February 1st, save the date).

Well, one of these official-looking renderings seems to have sparked what phone geeks call “protests” on Twitter. This image shows a side view of Samsung’s new Galaxy S23 phone. This is strongly reminiscent of the iPhone 14 Pro marketing materials we saw last fall when Apple’s flagship product was announced.

In fact, not only is the Galaxy S23 positioned in the picture, but the phone’s glossy aluminum frame shines like the iPhone 14 Pro, with a subdued yet classy color. In order to

I wouldn’t pay as much attention to it if it weren’t for two things.

  • People (i.e. tech enthusiasts) seem to really pay attention to detail (which, by the way, always amazes me).

  • As a company that has done many targeted advertising campaigns on Apple and iPhone, Samsung doesn’t hesitate to take inspiration from the way Cupertino does certain things.

Still, this story isn’t based solely on this one marketing image. Instead, let’s talk about Samsung’s strange (perhaps one-sided) “love-hate” relationship with Apple and the iPhone. We’d also like to spend some time on the actual aesthetics of the new Galaxy S23 and S23+ phones – after all, many Twitter peeps felt they were a bit “bland”. I’m here. I really like some aspects of Samsung’s design, but I can see why some Android users are disappointed…

The design of the Galaxy S23 shows Samsung firmly following Apple’s “slow innovation” philosophy. Forget the Android competition

As someone who does what I do for a living (I’m still not sure), it’s easy to see Samsung emulating Apple’s “gradual upgrade” strategy for a couple of years. And as we shared in a recent article, this is in fact because it gives the South Korean company enough time to pay special attention to certain details of the user experience and successfully deliver an excellent Galaxy flagship. I think it’s the right move to make (I’ve been doing it for a few years now).

That said, it doesn’t mean Samsung should put itself in an “Apple box” and offer two or three years in a row of nearly identical looking phones. can (and does) avoid

Samsung, on the other hand, is competing with many other Android smartphone makers, and some of them seem to be better at design these days.

As we said before, mobile phone buyers choose primarily with their eyes, so this aspect of mobile phones could turn out to be much more important than some thought. .

  • For two years now, Google has delivered some of the freshest and most popular Pixel phones, thanks to the Pixel 6 Pro and more. It’s also (for me) the most beautiful smartphone I’ve ever owned. As the Pixel 7 series that everyone seems to love (I never liked it as much as the Pixel 6)

  • Another example of betting on looks is Nothing Phone 1. It’s essentially not that different from other $400 phones on the market. Its special power is that it happens to wear a very shiny outfit. Founder Carl Pei cited Nothing’s choice to rely on design as a selling point, as a way to make the Phone 1 stand out in a sea of ​​similar-looking slabs.Judging by the device’s reputation, this could have been a successful experiment

  • Another example of “forward thinking” in the world of mobile phones is Xiaomi, namely Xiaomi 13. What’s interesting here is that the Chinese phone maker is trying to steal Samsung’s thunder. This is to give us a phone with the thinnest bezel (a title that previously belonged to the Galaxy S22). Xiaomi is also leaning into the idea of ​​making a phone that not only works but looks like a proper camera – of course the “living” proof is the Xiaomi 12S Ultra (heart emoji; my alley is perfect for)

Fasten your seat belt! Twitter users react to the new Galaxy S23 design. I think it’s “boring”.Too similar to cheap Galaxy phones

Well, I didn’t pick up the aforementioned design examples (Pixel, Nothing Phone, Xiaomi) for no reason – as I missed them, they all seem to be liked by the general public and often praised on social media. Not only are they eye-catching, they also stand out in very different ways.On the other hand, the new Galaxy S23 series phones look almost identical to their predecessors.Samsung’s new flagship of.

Another topic being discussed on tech Twitter is why Samsung isn’t “afraid” of making its flagship phone look like a mid-range device. Samsung fans want the company to differentiate his $1,000 ‘S’ series from the $300-500 ‘A’ series.

The new Galaxy S23 and A54 are expected to look nearly identical on the front as well as the back. For users who want to spend money, it may not feel a little “special”.

Yet… the same Samsung that has been mimicking Apple’s “safe but slow” upgrade strategy for the past couple of years is openly “teasing” Cupertino for being “not adventurous/creative.” . m off-topic here, but stay with me)… I’ve seen some rather finicky Samsung ads that paint the iPhone as a phone for “basic” people (iPhone = boredom). But now I feel like I need to ask the Samsung design and marketing guys…

“iPhone… overdoing it?”

Time’s up! The Galaxy S24 should bring a new and exciting look (highly recommended). Samsung may want him to stop “teasing” Apple and focus on himself (completely optional).

Anyway, I’m not writing this story to teach Samsung a lesson (why can I teach a company worth hundreds of millions of I’m trying to talk about something we’ve already discussed on social media…

And personally, I think the Galaxy S23 and S23+ are the best looking phones on the market. This is due to Samsung’s use of symmetrical borders (which are rumored to be even thinner this year) and a small punch-hole cutout for the selfie camera that makes the iPhone’s “dynamic islands” look like dynamic subcontinents ( iPhone 14 Pro/ Pixel 7 Pro users).

But just as there aren’t two opinions on the fact that the new Galaxy S23 looks much prettier from the front than the iPhone 14 Pro, the general consensus online is that the S23 phone is a bit bland. It seems to be shaped as Taken next to a Pixel 7, Nothing Phone, or the new OnePlus 11 (which brings a big camera bump energy).

Samsung should (probably) take a few more risks and (probably) stop making fun of Apple

  • Bring up some Cojones (and I mean it in the best possible way) and see what Google (a company that doesn’t have much to lose, in all fairness) does with its Pixel lineup Let’s look at. In other words, don’t be afraid to give us something bold and different, Samsung!; we’re specifically referring to the Galaxy Fold/Flip 5 and Galaxy S24 series at this point).
  • Maybe (probably) get out of the habit of “teasing” Apple with video ads that you find funny, but most are worth cringing. This just makes Cupertino look like a more mature, focused, and focused brand, and Samsung looks like the exact opposite. It also puts a big question mark on Samsung’s discretion to take inspiration from Apple and his iPhone marketing, design, etc.

As always, the comment section is open whether you agree or disagree with what I say. Would you like Samsung to be a little more bold when it comes to the aesthetic look of its new phones?


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