Fashionable Phygital Coats : private policy aw23

Called We Are All Animals, the Private Policy AW23 collection features three pieces created in collaboration with augmented reality fashion platform Zero10, bringing real-world style to the metaverse. The themes of the collection revolved around the dynamics between humans and animals, with different species explored in the style of the goth and grunge subcultures. Through the Zero10 app, users were able to try on digital clothing after the runway show.

A new wave of fashion consumers are increasingly expanding their digital wardrobes in addition to their physical wardrobes as a way to express themselves and explore new facets of their personality in the metaverse.

As part of the collection, the New York brand also experimented with community-donated recycled denim garments and outerwear made from poly faux fur.

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