Due to changes in forex and tax rates, Apple adjusts App Store prices in multiple countries

From next month Apple is changing App Store prices in certain countries. Price changes can be found in apps and in-app purchases on the App Store. Apple has released a note for developers, noting that it handles 44 currencies across its 175 iOS app storefronts. Clearly, the tech giant has to deal with ever-changing foreign exchange rates and changes made to the tax systems of the countries it serves.
Apple has made similar changes to App Store pricing in the past for the same reason. for example, Last month, Apple made a major change to App Store pricing by adding 700 new price points for developers. The change was first made available last month for apps that offer auto-renewing subscriptions. Other apps and in-app purchases will be able to use the new price tiers starting this spring.

Regarding the changes Apple announced on Friday, the company told developers that “apps and in-app purchases (excluding auto-renewing subscriptions) on the App Store are now available in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. ” This increase will start on February 13th.

Meanwhile, Uzbekistan will reduce its VAT rate from 15% to 12%, which will reduce app and in-app prices. Apple is telling developers nothing to worry about.

In Ireland, Luxembourg, Singapore, and Zimbabwe, apps and in-app prices will remain unchanged, but developer earnings will fluctuate due to the following tax changes:

  • Ireland: Reduced VAT rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: VAT rate reduced from 17% to 16%
  • Singapore: Goods and Services Tax Rate Increased from 7% to 8%
  • Zimbabwe: Increased VAT rate from 14.5% to 15%

At the end of this month, Apple said it will increase revenue for local developers in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand and Uzbekistan.

Apple informs developers that they can change app prices and in-app purchases (including auto-renewable subscriptions) at any time using App Store Connect. The company also reminds developers who sell subscriptions that they can also keep the price the same for existing subscribers.

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