Adobe has introduced ‘Adobe Firefly’, a new ‘family’ of creative and generative AI models focused on image and text effects. Adobe Firefly works seamlessly with Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express to enable consumers to generate AI services across brands’ cloud platforms. The model was developed according to Adobe’s AI ethical principles of accountability, responsibility, and transparency. “Firefly” wants to cater to a wide range of customers with unique backgrounds and needs.
David Wadhwani, President of Adobe’s Digital Media Business, said: Adobe is using his Firefly to bring generative AI-powered “creative material” directly into its customers’ workflows, helping all creators, from high-end creative his professionals to creators his economy long tail. Improve your productivity and creative expression. ”
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