Comedy Central, Tumblr Among Popular Apps Targeted


Pixalate mobile ad fraud series December 2022 Games and Utilities Revealed as Continued App Categories Targeted by Spoofers

London, January 13, 2023 /PRNewswire/ — Pixalate, the market-leading fraud prevention, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today announced Mobile Ad Fraud Series December 2022covers unique forms of invalid traffic (IVT), including “ad fraud”, in the mobile open programmatic advertising marketplace.

This report is December 2022For background information, methodology, and definitions regarding CTV app impersonation, please visit the first website. Mobile App Spoofing Report (October 2022) View the FAQ there.

Key Findings:

  • Wordscapes, Happy Color, and Sudoku remain on the list of iOS apps since October.
  • Comedy Central rises to the top of impersonated iOS apps North America in December.
  • Games (particularly for iOS) and utilities (particularly for Android) continue to be among the app categories targeted by mobile app spoofing.
  • Ragdoll Fighter continues to top the North American Google Play Store app charts, a position it has held since the November report.

To view the full list of mobile apps targeted for app spoofing in the last month, go here.

About Pixalate

Pixalate is the market leading fraud prevention, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase the value of your media. Pixalate offers the only system of coordinated solutions across display, apps, video and CTV to better detect and eliminate ad fraud. Pixalate is an MRC certified service for detecting and filtering highly invalid traffic (SIVT) across desktop and mobile web, mobile in-app and CTV advertising. www.pixalate.com

Disclaimer

The contents of this press release and the CTV ad fraud series (“report“), which reflects Pixalate’s opinions regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are opinions only and are meant neither as facts nor as guarantees. Entities It is intended to challenge the status or reputation of , individuals, or apps, but in turn, is intended to report findings and apparent trends regarding Roku and Amazon App Store apps. MRC“”Fraud” is not intended to represent fraud as defined in various laws, statutes or ordinances or as customary in U.S. courts or other legal proceedings; Proprietary definition strictly for advertising measurement purposes. MRC, “”Invalid Traffic” is generally defined as traffic that does not meet certain ad serving quality or completeness standards or does not represent legitimate ad traffic that should be included in measurement counts. Ad traffic can be considered invalid for the following reasons: This is the result of non-human traffic (spiders, bots, etc.) or activities designed to generate malicious traffic. ”

source pixalate


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