Can Apple’s MR Headset Supplant iPhone As Its ‘Hallmark Product’? Gurman Offers 3 Tips To Avoid A ‘High-Profile Flop’

Apple’s AAPL Ten and a half years after its introduction, the iPhone remains the company’s main moneymaker.Bloomberg Information Says Cupertino’s Next Big Product Could Rival The iPhone Install Mark Gurman.

Apple’s vision for MR headsets: Some Apple managers overseeing the launch of mixed reality headsets believe the product could eventually replace the iPhone and become the company’s “signature product.” Gurman said in the weekly “Power On” newsletter.

Apple’s vision for the product is hardware that can be worn anywhere throughout the day, eliminating the need to carry a phone or tap a laptop, said an Apple specialist. The first headset, he added, is expensive at $3,000, but can give consumers a taste of that “satisfying vision.”

Gurman expects the first MR device, possibly called Reality Pro, to launch in 2023. It will be equipped with several new technologies such as dual 4K displays, a front flexible OLED screen that shows the user’s eyes, and 12 cameras that can analyze movement. He said it affects the wearer’s body, eye movements and the external environment.

Conversely, MR headsets are impractical and likely too expensive for most consumers, according to Gurman. The problems he outlined included that the device lasted only two hours on a single charge and did not perform well outdoors, a design that some found uncomfortable, and a launch with limited content. There is a possibility of

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Change of strategy: Garman said that when Apple launched its previous hardware products, there was already mainstream interest in the product and the company only needed to build better and beat the competition. He said that AR/VR headsets are still a nascent field and need consumer acceptance.

He said the iPhone sold 1 million units in its first 28 days, over 10 million in its second year, and 15 million iPads in its first eight months. . He added that Apple Watch sales reached 10 million units in its first year, even though it was launched in 2015 without a major use case.

According to Apple’s plans to produce about 1 million MR headsets in the first year, this could be one of Apple’s lowest-volume categories, Gurman said.

Consumers may be reluctant to pay $3,000 for one, he added, because headsets aren’t better than iPhones and iPads in most ways, except for video viewing and FaceTime. The company may position Reality Pro as a consumer product, but Gurman recommends positioning it as a developer prototype.

He also mentioned competing products such as: Microsoft’s MSFTMore HoloLens is $3,500 and meta platform meta Quest Pro didn’t do well.

“Apple probably needs to mark this as a preview going forward to avoid Reality Pro being a fiasco,” said Gurman. Following the launch, rapid progress will need to be made with the help of outside developers, he said.

If Apple can create a much better experience than what’s available on iPhones and iPads, bring the price down by $1,000 and increase battery life, the company will definitely do something, Gurman said. I’m here.

Apple ended Friday’s session up 1.37% at $145.93, according to Benzinga Pro data.

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