Beyonce, Foo Fighters, and Bad Bunny to Arrive On Apple Fitness+

Photo credit: Raph_PH / CC by 2.0

Apple Fitness+ will be adding seven new workouts featuring Beyoncé’s music on Monday as part of its Artist Spotlight series. The Bad Bunny and Foo Fighters collaboration is set to come out later this month.

Apple recently unveiled its workout service and partnership with Beyonce in an official release (in a string of announcements to kick off the new year). In July 2022, she signed a deal with TikTok, Beyonce’s track specifically complements Apple Fitness+’s cycling, dance, high-intensity, Pilates, strength, treadmill and yoga workouts, according to executives. To do.

This track contains songs from the 41-year-old’s latest album. RenaissanceHowever, Apple does not disclose the exact list of tasks included in its fitness products. However, the Cupertino-based company has informed us that it has two more artist spotlights scheduled for January, presumably to capitalize on the athletic (and music-loving) individual’s 2023 resolution. rice field.

After the Beyoncé Artist Spotlight debuts this Monday, January 9, Apple Fitness+ is poised to add a Foo Fighters-centric spotlight on Monday the 16th and a Bad Bunny spotlight on the 23rd. . Foo Fighters last week detailed plans to continue as a band following the death of drummer Taylor Hawkins, and Apple Music was named Bad Bunny Artist of the Year in November. .

As an added reminder, the late October 2022 Artist Spotlight introduced Taylor Swift’s music to Fitness+ for the “first time ever.” An executive revealed that iPhone users will be able to use the workout service without his Apple Watch.

Going forward, it will be worth watching the prevalence of music (and artist-specific) programs on digital fitness platforms. Peloton has been grappling with far-reaching operational issues for some time, but the business still leans towards music to attract users.

Indeed, the company has launched an Eminem Boxing expansion in 2022 and a “game-inspired experience” with Warner Music as a “launch partner.” And he said in December, after offering multiple music services earlier this year, Peloton made Mariah Carey’s classes available to fitness equipment owners and users on a standalone app.

For Apple, the continued focus on Fitness+ Artist Spotlights represents the latest in a series of moves to include exclusive music content. Aside from streaming some concerts in 2022 (performances by Alicia Keys, Megan Thee Stallion and Billie Eilish), Apple Music, his Super Bowl halftime show sponsor, will release exclusive live performances to subscribers. I keep doing it.

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