Shiseido partners with Web3 brand Cult to launch #AliveWithBeauty campaign. The initiative is a first for the beauty industry, as the launch will focus on AI-powered technology as Shiseido continues to revamp its digital assets.
Consisting of over 150 unique designs, the NFT project inputs a list of phrases related to beauty and Web3 into a language processing system, which then generates artwork with various AI information. This was done in collaboration with Cult’s in-house creative team, using artificial intelligence as a co-creation tool. Cult has “humanized” each digital job.
Shiseido also collaborated with NFT platform Exclusible to allow people with no experience with NFTs or cryptocurrencies to participate in a free token contest.
Image credit: Shiseido