Apple search would be Google’s ‘get out of jail free’ card

Rumor has it that Apple will debut its own search engine “sooner or later”. This is good news for consumers. The competition between Apple and Google means more resources are spent doing better searches, but oddly enough, it’s good news for Google when it comes to fighting regulators.

Apple has definitely improved some of its search products, but we do know that it’s thanks to companies it acquired since 2013. Technology from Topsy Labs runs specific queries via Siri or Spotlight searches on Apple’s Macs, while Laserlike uses AI to crawl the web and interact with databases. It makes perfect sense for Apple to build its own search engine.

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