Rumor has it that Apple will debut its own search engine “sooner or later”. This is good news for consumers. The competition between Apple and Google means more resources are spent doing better searches, but oddly enough, it’s good news for Google when it comes to fighting regulators.
Apple has definitely improved some of its search products, but we do know that it’s thanks to companies it acquired since 2013. Technology from Topsy Labs runs specific queries via Siri or Spotlight searches on Apple’s Macs, while Laserlike uses AI to crawl the web and interact with databases. It makes perfect sense for Apple to build its own search engine.
The obvious downside is that you lose the cash Google pays to have Google Search as the default on all iPhones and iPads. That’s said to be between $8 billion and $12 billion, a huge loss overnight. I think Apple is willing to lose that money if they decide to build Apple Search.
As a less visible result, Google finally has one category that is “barely” monopolized in the eyes of regulators. it’s a search. And that’s a big deal.
Google is everywhere
If you live in North America, you may not be aware of Google’s huge advantage when it comes to connected devices and the software that powers them. Google owns about 80% of the mobile device market worldwide, but about 50% in North America. The problem is that Google’s software is also on devices that don’t use Android, through products like Gmail, Google Photos, Maps and Search.
Regulators know this, and whenever they’re doing their job and looking to consumers rather than big business interests, this becomes a problem. This means that Google is under special scrutiny and, in many cases, forced to make changes that governments claim are in the best interest of all of us.
This is great when it happens in the right way for the right reasons. That’s why we’re giving you more control over reporting location data and opting out of targeted advertising. It’s also why Google has to get along with other advertisers, especially when it comes to search results.
The reverse is also true. When everyone starts talking about Google’s monopoly, they think about Apple’s strict rules and heavy hand when it comes to iPhones and iPads. It’s either Apple’s way or the highway, and lawmakers don’t seem to care at all.
This is because Apple does not have a large market share advantage like Google. More nonsense and unfriendly policies can be sidestepped because there are obvious alternatives for everyone who hates it. And it works for the most part – there are a lot of things I really like about the iPhone, but I don’t like some of Apple’s rules about how to use it, so I don’t use one. I’m using an android phone
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Google actually have Exclusive is in mobile search. Google Search is the default for all Android phones, all iPhones, and all tablets. You can change this default, but most people don’t, so we estimate that Google has about 90% of the market when it comes to mobile search. Regulators don’t like this and are slowly working to make it more clear that there are alternatives and include an easy way to switch to one of them. You can’t defend Google when it’s said that they have a true monopoly on mobile search.
One of the things that will happen when we switch 1.5 billion mobile devices to Apple Search is that Google will be able to point the finger and say, “Look at all these competitors!” Whenever I face a number of lawmakers about unfair search practices. This is especially true in the US and Canada, where half of us use iPhones.
Either way, Google will probably hate the idea, but the rep is confident it won’t make much of a difference, no matter how good Apple’s first product was, like Maps , Google’s product would be better. And just like Maps, changing Safari’s defaults will drive users back to Google for searches.
In the long run, this is bad news for Google if Apple is serious enough to spend the money and effort. Apple Search will be good enough for most people and Google will lose billions of customers. I’m currently seeing it unfold on the map.
I want Apple to build a search engine and make Google work harder.I hope it will make a big change in advertising and privacy and get good and relevant results.But in the meantime, Google is no longer the only player in town, so we can give him a little more leeway.