Welcome to the Weekend Apple Breakfast column. This column rounds up all the Apple news you missed this week. Apple, he calls it breakfast, because it goes well with your morning coffee or tea, but it’s cool if you also want to read at lunch or dinner time.
The False Economy of Cheap Products
I have written before about the Vimes Theory of Socioeconomic Unfairness. This theory uses the example of leather boot maintenance to illustrate the surprisingly high price of being poor. But you may not have heard of the related Cooke anti-value theory. This explains much of his Apple behavior during this decade, arguing that consumers prefer to buy expensive products over cheap ones.
Apple products are notoriously expensive. Ask someone outside the industry to describe his iPhone in his ten words or less, and the word “cheap” is unlikely to come up. But for most of its history, the company has still offered decent value. Those who can afford an Apple product can expect beautiful designs, class-leading build quality and reliability, user-friendly interfaces, and strong specs. When you pay the premium price tag, you get a premium product.
Every once in a while Apple hints that it wants to hit the other side of the market and offer something more affordable. The 2013 iPhone 5c made headlines as his affordable iPhone ahead of its launch. Looked It was cheap and failed to fully deliver the ambitious lifestyle aspects that make up the bulk of the iPhone experience. (Our reviewer reported that the design was praised by toddlers, which wasn’t the testimony Apple was looking for.) It faded because I didn’t fully understand what it was. Devices that people love.
According to reports, Apple has now notified suppliers that the iPhone SE 4 will not be delivered as planned. This suggests that the company has decided to give up on the budget smartphone market rather than deal with the limitations that have plagued its latest models. gave up on his Apple Pencil idea. It wouldn’t have offered most of the premium features that made the original model (especially its successor) such a success. ‘s 10th generation iPad, giving the impression that Apple would rather prey on sales of its own iPad Air than focus properly on the budget tablet market.
It makes sense for Apple to prioritize the premium end. A premium product with a high profit margin can generate big profits if the image is right. Image is Apple’s trump card. Conversely, a premium brand entering the affordable market can tarnish its image, thereby making its flagship device less attractive. In tough times, companies get back to business, but Apple’s core business is expensive, high-quality technology.
This gets even more confusing when we hear persistent rumors of other cheaper products.Reliable sources expect the so-called AirPods Lite to be available in late 2024 or early 2025 for $99. It has been. Experts believe Apple is frustrated at missing out on potential revenue from its low-end earbuds and intends to tap into this market. Use a less ambitious device while maintaining the desired AirPods brand. (Apple already sells the $70 Beats Flex, but it’s not quite the same.) Whether the AirPods brand remains desirable after consumers try the lower-priced models, stripped of high-end features, Whether or not the sound quality is weak, and possibly plagued by flashy designs to single out cheapskates that don’t pay the best blows, is yet to be seen.
Anyone who has studied Apple’s history can understand that the AirPods Lite are unlikely to succeed. In fact, it’s likely that development will stop before that point is reached, and instead we’ll see a price cut for the AirPods 3 when the 4th generation comes out. Why are manufacturers and sellers of premium technology products still expecting different results?
Trends: Top stories of the week
If Apple wants it reality headset To be successful, you may not actually have to sell.
Did Samsung really have a complete iPhone Galaxy S23?
Macs aren’t great for touch screens. His macbook with touch screen works, mac should be changed.
As Biden Targets Big Tech, Apple good reason to be nervous– And I am happy too.
of mac pro It should be the ultimate Mac. If not, why does it exist?
Apple’s AR Headsets Are Better – Because everything else is doomed.
Small things can make a big difference. We’ve put together three small ways Apple can make it happen. Major impact 2023.
your Next MacBook Pro Can have a touch screen.
New AirPods Max $99 AirPods are in the pipeline, according to a new report.
of Apple Silicon Mac Prowhen it finally landed, might be the biggest disappointment in years.
15-inch MacBook Air is coming Saving the Mac lineup for 2023.
January 2023 looks set to be a quiet month for Apple. big release Near at hand.
Apple is finally ready to switch to something better Micro LED display 2024.
of iphone 16 pro There may be dynamic circles instead of islands.
Apple AR headset We may have our own event this spring.
apple just Canceled iPhone SEthe source says.
Podcast of the week
what to expect Apple in 2023Well, according to recent reports, it will all be about Apple investing in AR, VR, headsets and the operating system to make it all work.? The future is near. We talk about it in this Macworld Podcast episode!
Catch all Macworld Podcast episodes on Spotify, Soundcloud, the Podcasts app, or our own site.
SOFTWARE UPDATES, BUGS AND PROBLEMS
of Best iOS 16 Features What you don’t use makes the iPhone 14 Pro even better.
With iOS 17 and macOS 14, there may be “less big changes” this year.this may be good news reliability front.
That’s it for this week’s work. If you would like to receive regular roundups, sign up for our newsletter.you can also follow us on Twitter For breaking news. See you next Saturday. Enjoy the rest of your weekend and stay well.