Strong growth in the smartwatch category has bolstered Apple’s tenacity, with a 15% increase in the ecosystem’s base of advocates since 2019.
Dallas, February 2, 2023 /PRNewswire/ — Apple leads the ecosystem among connected consumers, with 20 of U.S. Internet households, according to a new quarterly survey of 10,000 Internet households by Parks Associates. % Nearly own 3 or more Apple branded devices.Research study Quantifying Brand Loyalty: An Ecosystem of Connected Devices and Platforms It evaluates the devices and ecosystems developed by four major consumer device brands: Apple, Amazon, Google, and Samsung.
“Apple’s ecosystem is centered around iPhone and iPad products, and nearly every Apply Loyalist owns one of these devices. Jennifer Kent, Parks Associates, Vice President of Research. “Apple benefits from having the most tech-forward user base and highest quality perception of any of these brands.”
The study defines brand loyalists as households with three or more devices of the same brand. The following devices were counted as products within the brand’s ecosystem:
- Apple — Apple desktops/laptops, Apple tablets, Apple smartphones, Apple TV streaming media players
- Amazon — Amazon tablet, Amazon smartphone, Amazon Fire Stick, or Fire TV streaming media player
- Google/Android – Android computer sticks, Android tablets, Android smartphones, Chromecast/Nexus Player/NVIDIA Shield with Google TV
- Samsung—Samsung desktops/laptops, Samsung tablets, Samsung smartphones, Samsung TVs
“Google is a solid second in terms of ecosystem, and its footprint is growing at a much slower pace than Apple,” said Kent.
The study explores the demographic differences among these brand loyalists and examines their different usage patterns, with particular attention to their use of online content services such as music, video, games and other subscriptions. increase.
For more information, Quantifying Brand Loyalty: An Ecosystem of Connected Devices and Platforms, contact [email protected]To schedule an interview with an analyst or to request specific data, please contact Rosey Ulpino. [email protected] or 972-490-1113.
About Parks Associates
Parks Associates is a women-founded and accredited company, an internationally recognized market research and consulting firm, specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through proprietary methodologies developed over decades, including quarterly surveys of 10,000 Internet households.
The company’s expertise includes home security and smart home, streaming video, broadband and pay TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, and energy. and across many industries. Management and technology solutions for multi-dwelling (MDU), small and medium business (SMB), and commercial building markets.
Parks Associates gathers thousands of leaders each year for webinars and annual events. The company hosts his annual executive research and strategy conference, his CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces and Future of Video. http://www.parksassociates.com
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Source: Parks Associates