More than two years after Amazon Pharmacy announced it would take part of the prescription drug business from large (and small) drugstores, Amazon is launching new products to expand its reach in the space doing. Today, it launched her RxPass, a service that allows Prime users in the US to pay a flat monthly fee of $5 to get as many generic versions of medicines as they want. Amazon initially said the service would cover generic drugs for 80 common ailments. These include losartan (generic for the high blood pressure drug Cozar), sertraline (generic for the antidepressant Zoloft), and hair-growth drugs, but declined to comment. Regarding plans to expand the list.
The 80 terms were selected to make the offer attractive to a wide range of potential customers, so to speak. Dr. Vin Gupta, chief medical officer of Amazon Pharmacy, said he has more than 150 million people in the U.S. already taking one or more of the drugs RxPass offers. .
In addition to RxPass (not to be confused) another A healthcare service for B2B called RxPass) is only available to Prime users in the US — another benefit of Amazon’s membership tier, which started with free shipping and now includes entertainment, grocery shopping services, and more. uses services to attract repeat purchases — RxPass is not open to the general public. People with government health care plans such as Medicare and Medicaid (Amazon Pharmacy is a provider of these, so we can’t offer them directly). I will pay $5 out of pocket, not insurance. As a Prime user of the app, sign up under Pharmacy.
This is a big and pretty bold move for Amazon. $5/month is the rate regardless of how much the customer orders. In short, the service is aimed at people who currently pay more than this per month for these 80 conditional drugs, or believe they will need to pay more over time. , or looking for a one-stop service with predictable monthly costs.
In fact, like many other services on Amazon’s platform, it carefully balances the promise of convenience against price, again taking advantage of the shortcomings of the market, especially healthcare.
On the one hand, the basic pitfalls and pitfalls of systems like the US are that they rely on health insurance to operate and are generally very expensive for users, even with these plans, and many (This isn’t the only health problem in the United States, of course, but it’s a big component of preventive and chronic care.)
“Navigating insurance can be a maze, Pharmacies are a burden,” writes Gupta. “Sometimes it leads to bad consequences. New medicines are not replenished and not replenished. Picked up, the patient suffers. ”
Meanwhile, the convenience and cost benefits of Prime service are working to fill that gap.
“Prime members are already getting their prescriptions delivered fast and for free, and RxPass is another way to save with Amazon Pharmacy. more, and save time by not having to go to the pharmacy,” the statement said. “We are excited to offer our customers the qualifying medicines they need each month at an amazingly simple and affordable price.”
Amazon didn’t say how it reached $5 or whether it was through subsidies to attract more users, but health policy researcher KFF announced last year. Per capita annual data for the United States in 2019 was . It’s not a direct comparison as this isn’t a number that covers 80 conditions, but it’s an average and shows how much money was spent around the most common conditions Amazon targets .
The aim is also to acquire users of Amazon Pharmacy, which offers medicines for all other conditions. Larger services also offer discounts on generic and non-generic drugs (up to 80% and 40% respectively, according to Amazon).
Over the years, Amazon has been eyeing opportunities to do more in healthcare, buying startups and launching new services and products to help them. This includes his $3.9 billion acquisition of online pharmacy PillPack in 2018 and primary care technology platform OneMedical in 2022. Also, in addition to the 2020 launch of Amazon Pharmacy, last year we launched a telemedicine service called Amazon Clinic. This was his second attempt at the company’s telemedicine after shutting down Amazon Care (a service for its own employees). The deal with OneMedical is in the process of gaining regulatory approval, but RxPass’ recent launch marks the company’s decision to keep it going despite extensive restructuring currently underway and his 18,000 layoffs. Emphasizes intent.