The good news is that there are new tools that help humans detect when a post was written by an AI tool like ChatGPT.
The bad news is that it doesn’t really work.
Don’t take our word for it. Below is an excerpt from a press release from OpenAI (the organization that created ChatGPT) announcing their AI classifier.
We trained a classifier to distinguish between text written by humans and text written by AI from different providers. While it is impossible to reliably detect all text written by AI, a good classifier can mitigate the false claim that AI-generated text was written by humans. I think we can. Position AI chatbots as humans.
Our classifier is not completely reliable. When evaluated against a ‘challenge set’ of English texts, the classifier correctly identified 26% of the texts written by AI (true positives) as ‘likely written by AI’ and 26% of the texts written by humans 9% incorrectly labeled text as written by AI. time (false positives). In general, the reliability of the classifier increases with the length of the input text. Compared to previously released classifiers, this new classifier is significantly more reliable on texts from modern AI systems.
I briefly tested this by submitting the text of an article I asked ChatGPT to write back in December. The article identified that it “may have been generated by AI.” When given the text of an article I wrote about punctuation, the likelihood that the text was written by a robot was identified as “very low.”
Wow.
Important reasons: From college essays to news articles to cover letters, ChatGPT has already exploded in popularity. To be able to properly assess human skill, knowledge, and attention, we need to distinguish between what AI has written and what humans have written. The technology hasn’t come yet, but this is a positive step in the right direction of transparency.
Tech layoffs hit a diverse workforce
The layoffs that have rocked the tech industry in recent months have disproportionately affected women and minority workers, according to The Washington Post.
Many of the big tech companies have increased the numbers of women and minorities during the pandemic with the lure of remote work. This allowed companies to recruit in wider areas and hire people who would otherwise prefer to stay at home.
But layoffs threaten those interests. Layoffs at tech companies An analysis of data from her tracker Layoffs.fyi found that while women make up about 39% of the total workforce, she has made up 46% of all layoffs since September. I was. labor market. Hispanic workers were slightly more likely than employees to be included in layoffs, according to Reverio data.
The reasons for this are multifaceted, the Post reported. Another is the “last in, first out” nature. In recent years, we have stepped up efforts to recruit a diverse workforce, resulting in the shortest tenures when it comes time to downsize.
Important reasons: You can’t commit to diversity only when it’s convenient. Mehta clarified that diversity is not a consideration when it comes to layoffs.No one should lose their job because of their race, but the DE&I program recognizes that events such as layoffs can impact our overall efforts. You should have an overall awareness of how it affects Years of work could have been undone with one layoff. Undoubtedly, consumers will continue to demand variety. With the additional difficulty of rebuilding trust with these groups, we have to start over.
According to research, these are the biggest content marketing challenges.
According to newly released data from the Content Marketing Institute/MarketingProfs, 70% of marketers say content is more important this year than last. Only 4% said it was of low importance.
When it comes to executing content marketing, the survey found that the biggest challenge for 56% of respondents was creating content that appeals to different target audiences. Consistency with measurements (44%), differentiation from competitors (40%), and communication between internal teams (38%) were also all sources of surprise.
Important reasons: Whether B2C or B2B, customers rely on content to build relationships with brands and make purchasing decisions. This is not a dying fad. But it’s comforting to know that other organizations are grappling with the day-to-day problem of creating great content, measuring its effectiveness, and standing out from the crowd.
Old-school watch dealers are big on TikTok
TikTok’s newest viral star is a fast-talking trading watch broker.
@tuscanyrose Sometimes you have to buy one watch to get the one you really want. @vookum @jamesbxckley @goingrogueontime #luxury #business #watches #timepiece #entrepreneur ♬ Original sound – John Buckley
As The New York Times reports:
The appeal of these videos has little to do with vintage watches or the elite life they represent. What’s fascinating has to do with the world in which these watches are bought and sold. By providing a window into the district, Buckley transports viewers into one of New York City’s last great kingdoms, a tempo-inspired show that looks fresh and inviting to TikTok’s youthful eyes. It’s a singular old world of fast person-to-person commerce. may include.)
Important reasons: Proving once again that anyone with a compelling story can go viral on TikTok. Age, industry, nothing to do with it. All that matters is that it’s a compelling introduction to a world that didn’t know random scrollers existed. Stop overthinking your TikTok strategy. There is something interesting for you and your organization. Find it and share it.
Allison Carter is the managing editor of PR Daily.follow her twitter or LinkedIn.
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