AI-Generated Model Tests : AI-Generated Model

Iconic denim brand Levi’s recently announced plans to trial AI-generated models to increase the diversity of its model range. The company has partnered with his to test experiments with his AI models across e-commerce platforms.

This marketing decision helps the fashion industry prioritize diversity and inclusion initiatives as more brands reject outdated beauty standards to promote body positivity and holistic inclusivity. It reflects that

Amy Gershkoff Bolles, the company’s global head of digital and emerging technology strategy, announced the news at the recent New York Fashion Summit. “It’s impossible to have a model that covers all combinations of race, ethnicity, age, build, and body type,” he said, adding that Levi’s creates a “more personal and exclusive shopping experience” for everyone. But she talks about how AI can help.

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