This marketing decision helps the fashion industry prioritize diversity and inclusion initiatives as more brands reject outdated beauty standards to promote body positivity and holistic inclusivity. It reflects that
Amy Gershkoff Bolles, the company’s global head of digital and emerging technology strategy, announced the news at the recent New York Fashion Summit. “It’s impossible to have a model that covers all combinations of race, ethnicity, age, build, and body type,” he said, adding that Levi’s creates a “more personal and exclusive shopping experience” for everyone. But she talks about how AI can help.