Corvallis, Oregon – The nation’s #1 independent cider, Pacific Northwest’s 2 Towns Cider House, today topped the charts with The Bad Apple (10.5% ABV, #1 selling single-serve craft cider in the U.S.) in a 4-pack announced that it is now on sale. For the first time since his 2010 launch in 12 oz cans (in 15 US states) (The Bad Apple was sold on draft in his 500ml bottles, now he is sold in 12 oz cans). increase).
2 Towns Ciderhouse is a pioneer and true innovator in the world of cider. 2 Towns was the first cider to not only produce Imperial cider, but to establish Imperial as its own category within the cider market (their Cosmic Crisp is Imperial’s #1 selling). cider); the first in the United States to manufacture Kraft his cider in multi-pack cans. Kraft cider is the first product he packaged in a 6-pack wrap. With demand for imperial cider soaring (Nielsen measured 112% more ciders over 8% ABV in retail channels in 2022 and 2021), canned The Bad Apple Ready to satisfy any drinker’s craving for a forward, high-alcohol cider.
“It is very exciting to see Imperial Style evolve across its own cider category,” says Lee Larsen, CEO and co-founder of 2 Towns Ciderhouse. “For several years we worked hard to get the Alcohol and Tobacco Tax and Trade Administration to approve the use of the term ‘Imperial’ on cider labels. In 2014 they signed off on it. , 2 Towns is now recognized as a cider to start the Imperial Cider category. People want bigger, bolder drinks, and we’re thrilled to produce a high-alcohol cider in can form that people love.The perfect drink for any special drinking occasion. “
The Bad Apple is made with freshly pressed Northwest apples and Meadowfoam honey aged in Oregon white oak. A beekeeper he carries hives to his fields in the giant meadowfoam near 2 Towns Cider House to pollinate the flowers. The rich, dark amber honey is of the highest quality, with incredibly intense aromas of vanilla, toasted marshmallows, marzipan and creme brulee. Honey is added directly to the fermentation tank along with fresh pressed apples to increase the initial gravity (or fermentable sugars) of the cider to produce his 10.5% ABV, which gives Bad Apple its name. .
With 24 medals at prestigious awards shows, The Bad Apple is a showstopper for 2 Towns (40% of 2 Towns’ sales come from their Imperial cider line). 2 Towns operates as a craft beer conscious winery. The cider scene is having its moment, as Imperial has dominated sales of Double IPAs and Imperial craft beers, with 8% ABV and higher craft ciders being the go-to choice for many.
2 Towns Ciderhouse sells to retailers, restaurants and bars in 15 US states, and its highly-acclaimed cider portfolio can be shipped directly to consumers in 41 states (LINK).
About 2 Towns Ciderhouse
2 Towns Ciderhouse was founded on the belief that the long history of cider making deserves respect and deserves to be done right. Starting with the highest quality ingredients from local farms, there are no shortcuts to making cider. Over the years, we have held onto these core values and expanded into various segments within the alcoholic beverage space to become a premium integrated beverage company. Creating beverages and continuing to develop and evolve the beverage space in innovative new ways.
From humble beginnings in a 900-square-foot old two-car garage in 2010, it has grown into one of the largest craft beverage companies in the Northwest. 100,000 square feet. As a family-owned business, we are committed to growing our team and enriching our community. We pride ourselves on producing true Northwest craft beverages.
2 Towns Ciderhouse now serves the entire West Coast and select states including Oregon, Washington, California, Alaska, Idaho, Hawaii, Illinois, Minnesota, Montana, Arizona, Nevada, South Dakota, North Dakota, Indiana and Colorado. doing. With over 100 employees, the company is Oregon’s largest craft cider maker, has been named one of the Oregon Business Journal’s Best Companies to Work for multiple years in a row, and has been named one of the Best Companies to Work For by the Portland Business Journal in 2022. We are also an award winner for Oregon’s Most Admired Companies.
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